The platform is rolling out a new feature that allows them to cut down on the amount of artificial intelligence-produced videos appearing in their timelines. This initiative comes as the company disclosed that it presently contains in excess of 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the following weeks before a global launch. This development aligns with a increase in AI content, fueled by emerging content generation software.
AI Content on Other Platforms
It has been noted that nearly a tenth of the quickest rising content creators on a popular video site primarily display AI-generated videos. A large amount of this output is deemed “AI slop”, a phrase for inferior, mass-produced content that is typically nonsensical or bizarre.
Based on user feedback that a lot of users like content made with AI tools, from computer-generated images to science explainers, and we intend to offer the community the ability to adjust the amount of that, depending on their own preferences,” commented a platform representative.
Volume and Proportions
The service announced that there are currently over a billion videos on its service tagged as made with AI. In total, over 100 mn media items are uploaded to the service each day, making clips made by AI a relatively small part of its complete catalog.
How to Adjust Settings
Users will be capable of reduce or increase the level of AI-generated videos they view by using the content preference option in the app and choosing AI-made media. Other topics that currently be modified under the filter include current affairs, style, cosmetics, and movement.
Platform Guidelines
TikTok’s policies mandate creators to tag “realistic” AI-made content, and it forbids malicious deepfakes of celebrities or critical incidents. Any believable AI-generated clip that is without a tag can be removed under its community policies.
Additionally, the app will now add an AI-generated watermark to content produced via its proprietary AI systems, or detected by an collaborative effort for identifying AI-generated material. This measure is designed to help prevent users from trying to evade the disclosure requirement.
Responsible AI Funding
TikTok is furthermore establishing a two million dollar awareness program for experts and organizations to develop learning resources about ethical AI use. This program will benefit charitable organizations specializing in teaching programming and robotics.
Content Safety Approach
The platform has defended its safety measures, following controversy over plans to make redundant hundreds of safety staff in the UK. The company is planning to reduce hundreds of positions in its user protection department in London, with trade unions and online safety experts expressing worry that staff are being displaced by AI moderation.
A senior executive stated that staff-based oversight would remain essential, but AI can safeguard staff by filtering out the most graphic content ahead of it is viewed by people. TikTok announced a 76% decrease in disturbing and violent content handled by safety staff over the previous year due to intervention by its automated systems.
We believe it is crucial to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s very important to minimize viewing of unsafe media as rapidly, which is the area in which a lot of the machine support is making a difference work at speed.”
